Puresome was founded by Rahila Ali, an auto-immune conqueror whose powerful and inspiring story of recovery from death bed to vibrant health has impacted millions of people around the world. She refused to accept the verdict, challenged the status quo, and against all odds healed herself with lifestyle changes and nutrition. Her formidable and touching journey is the driving force behind Puresome and its mission to help bring awareness about the amazing healing powers of the human body and mind. The Puresome lifestyle and product line is a culmination of all the discoveries made on her journey.



At Puresome, we believe, physical and mental wellbeing is the foundation of vibrant lives, thriving communities, and forward progress. That is why we have aimed to help people improve their wellness at every age and every stage of life. The team at Puresome has been working closely with industry experts, scientists, and our valued customers to launch products that improve wellbeing, keeping away from anything that might be harmful to the human body, mind, and the environment.


Rahila Ali, Founder & CEO of Puresome

Rahila Ali is the CEO and Founder of the Puresome group of companies and a Certified Holistic and Wellness Coach. She started off her career as a fashion designer and model, which morphed into being a Life Coach, after being diagnosed with a life-threatening, and supposedly untreatable auto-immune blood disorder. She is an astute Business Executive and actively drives all product innovation and formulation based on her rigorous standards of excellence and hyper-focus on premium ingredients.

She has over 10 years of experience in integrative life and wellness coaching for both corporate and individual clients. Her passion and mission in life are to spread the message of hope and awareness that our bodies can heal anything, given the right nutrition, emotional well-being, and detox routines.

Rahila is also an amazing artist. In her free time,  to decompress, she paints wall-size art and creates EMF canceling artwork.

Dean Afzal, Chief Marketing Officer at Puresome Group

Dean is a seasoned executive with over twenty years of experience across marketing, strategy, and product working in B2B and B2C enterprise software, startups, consumer products, and financial services industries. Hands-on experience includes startup-to-acquisition, GTM strategy and execution, revenue marketing, sales, and management of globally distributed teams.

Dean has held various senior leadership positions across high tech, including SVP of Strategy at BenchPrep, Chief Marketing Officer at Enablon, Global Head of B2B Industry Marketing at SAP, Principal Consultant at SGK, and Senior Manager at multiple technology startups that produced multimillion-dollar acquisitions, including Gaikai (acquired for $380M by Sony), and iCrossing (Hearst).

He graduated with honors in Mathematics, Statistics, Economics, Management, and Marketing from DePaul university and Formal Christian College. He was the president of the debating society in college and was awarded the Presidential Scholarship (Aizaz-e-Sabqat) for the best student of 1996.

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